They refuse a lot of lots they don't want and don't help build their profile.
By: patrick_y : June 13th, 2026-21:52
And most amateur sellers don't realize how complex it is, how long it takes until they get their money, and a lot of sellers drop out too. Auction is not the best strategy for most pieces.
Low estimates are a strategic risk. Two things to note: 1. A reserve price cannot be higher than the low estimate. Makes sense right? An auction house can't give an estimate of a reasonable sale price and then have a reserve higher than their own estimate. Thus, the seller is taking a big risk that the watch will sell for less than what the seller wants for it. 2. But a low estimate brings A LOT OF people to bid. This frenzy is intentional. This frenzy creates a psychological thought; if half a dozen other people are bidding on it, then it must be good! Then maybe I should probably increase my cheapskate bid by 10 or 20%.
I did the preview for the Phillips and Sotheby's auctions on Thursday and was at the Phillips auction live today. Saw all those pieces auctioned live. Very strong prices for most of the watches...the Journe and the Lange, lots 1 and 2 started strong out of the gate.
Reading those auction results and seeing the Jay-Z type collectors
By: Robert65 : June 17th, 2026-12:01
make me want to take my tiny, proud, hard-earned collection to a quiet private and safe! place to simply loupe them and love them in peace. Remembering the long journey for each one Best, Robert