Jaeger-LeCoultre

blomman Mr Blue
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Vintage Ads: The Series – Part #12 The Polaris / Concord ad – 1969 Class Reunion

Hello Vintage Jaeger-LeCoultre Lovers,

Of all Jaeger-LeCoultre ads I think there is one we all know: The Polaris / Concord ad from 1969.

Three years ago I made this photo:

The ad is a printout from a scan.

The Polaris is the TT Polaris.

Close, but no cigar…

As you might have noticed, I tend to strive for perfection when it comes to watches.

Three years has gone and now I am able to show you this photo:

- The original newspaper ad from 1969.

- E 855 from 1968/69.

- E 859 from 1967.

- E 861 from 1969.

The Polaris is not from 1969 – I can live with that…

As for the Concord, since there is no longer any Concord in use I will have to find other transportation for the 1969 Class Reunion!

44 years later - Let’s go on a ship!

My father made this ship out of metal junk he had laying around…

E 855

E 859

E 861

OK, let’s have a closer look.

Class mate #1 – E 855, the classic:

-T SWISS MADE T-

The location of the Jaeger-LeCoultre text is more centred.

The pearl in the alarm arrow…

Class mate #2 – E 859, the icon:

Notice how pale the indexes are.

Class mate #3 – E 861, the funky rebel:

The beginning of the Funky Memovox line.

Q? Does anybody know reference E 862 – E 869?

Would love to know if they existed/how do they look like. Funky..?

Hope you enjoyed this reunion as much as I did!

Best

Blomman

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