Comments:
Courtesy of Hodinkee News
A new package release from Panerai today. A collector set of (2) watches, a trip to their Florence boutique and a yacht cruise where you can dive with their watches. This looks amazing, but the price???????????
Panerai sales being down 30% in 2025 will sound like good times if this is what to expect in 2026
At this point they should just give up selling watches and become a luxury adventure tour company that has some watches in the gift shop along with other merch.
Does it include replacement straps after the dives? 😂🤷🏻♂️
Don’t think these would like the water so much 😉
Whilst the watches are nice and the experience sounds amazing @ 145,000 Euros I think I'll pass.
The biggest problem I have with any of these new bronzo watches is that I remember so clearly the CEO of Panerai at the time the first Bronzo was being launched declaring " We will never make another Bronzo watch again" Just how many Bronzo models now have and have released since the first? makes a mockery of that statement.
Marc
Kinda curious what the price of the trip would be. Business class tickets and a nice hotel/meals
Let's put it this way...
Including first class tickets, yacht charter fare, tour, a nice meal etc., I think at 50% of the listed price they would still turn a healthy profit.
Yea I don't doubt the margins are massive. There was a business article saying the companies are shifting towards "exclusive experiences" with huge profits
I see that Panerai are reviving the tradition of the Opera buffa 🤣
Just don’t get this. So many manufactures reward loyal customers with complimentary experiences rather than this approach.