

It is concerning that a brand like Rolex is either unable or unwilling to guarantee the coevality of its vintage watches, even when sold as CPO, effectively limiting their guarantee to functionality alone. This raises serious questions about the historical coevality of many pieces currently circulating on the market.
Over the decades, numerous vintage watches have undergone parts replacements, often because original components were no longer available. Nevertheless, a portion of the market continues to present them as coeval, sometimes even as genuine time capsules.
Exaggerated valuations are supported by a well-established narrative that tends to reinterpret original defects and manufacturing limitations of the period such as patina, tropicalization, and dial color changes as supposed marks of quality. In reality, these are flaws resulting from the materials and production processes of the time, now romanticized because they serve the vintage marketing narrative.
Skepticism toward this narrative is not ideological, but stems from observing how knowledge in the vintage watch world has largely been built retrospectively. Systematic cataloging of models, variants, and correct configurations mostly occurred with the advent of the internet, not during the original production period.
Many of the certainties taken for granted today are based on field experience acquired by collectors and experts who only began seriously studying these models in the late 1980s, when most Plexiglas watches were already out of production. In other cases, reference comes from period catalogs or spare parts catalogs, which are often incomplete, rarely accompanied by accurate and detailed images, and therefore insufficient to establish configurations and variants with certainty.
Consequently, presenting many of these watches today as untouched or fully coeval is problematic. At best, we are faced with probabilistic and interpretive reconstructions, not objective and continuous documentation. This does not mean denying any value to these watches, but it does call for reassessing a value often exaggerated even at auctions: in the absence of coevality and historical certainty, one cannot speak of genuine collectible value, but at most of residual value.
In light of the above, the issue of coevality can only be addressed by Rolex. Greater transparency is needed: the opening of historical archives and thorough training of personnel to ensure absolute certainty regarding a watch’s appraisal, both when it enters and when it leaves restoration workshops.
Unfortunately, this is not currently the case. We have witnessed incidents highlighting serious shortcomings: serial numbers rewritten without identification as such, replacement of supply parts without the owner being consulted, and facilities such as the Certificate Pre-Owned program for modern watches or the Atelier de Restauration in Geneva for vintage pieces do not, in reality, guarantee any coevality.
It is therefore evident that Rolex must take concrete action. Only in this way can collectors have the certainty and protection they deserve, truly transforming vintage watches into pieces that are authentically certified and faithfully preserved in the history of the brand.