WatchProSite|Market|Digest
WatchProSite|Market|Digest

A. Lange & Söhne

So...

 

"Lange pays professionals to take pictures like we did (for free) in the past and they do press releases to inform us about auction results".

So what is the problem here? They are right to do it. The competition does communicate about them. It would be a malpractice to not do it. It is not a rainbows and lollipops world!!!

I don't agree Oliver with some statements you made. It is a bit a kind of over-exaggeration from OUR side when we think that a brand is doing wrong when it is speaking less to US. But we have the right to think and to express our points of view obviously.

The most important for me is to feel the same passion when I speak with Tino and Tony or other Lange people. Lange can't have the same strategy now than during the past. I think that better than anybody here you are able to understand that a brand strategy is not the same when you start from zero or when you are a well-established company.

So even if like you I expect a more daring attitude from Lange in some cases (ie my review of the WG Richard Lange), I can't agree with your full post.

Best regards.

Fx

  login to reply
Related Content
expand_more
A. Lange and SöhneRichard Lange
💰442 Marketplace Listings for A. Lange and Söhne›
 
19 Comments view entire thread 

More Lange Auction Results

 
By: CR : June 22nd, 2013-10:36
Below are some results from an auction that occurred today in Hong Kong: (1) A platinum Langematik "Anniversary" ref. 302.025 sold for HKD 425,000 ($54,800 USD). That is total price, including buyer's premium. Lot description is as follows: "A. Lange &... 

Can you say more Oliver? I'm always curious...

 
By: CR : June 22nd, 2013-17:26
... about what "forum regulars" -- people like us who have posted here for years and have been enthusiastic about the Lange brand -- think when they see auction results of watches we've been familiar with since their introduction. I'm unfamiliar with the ... 

Based on my very limited experiences....

 
By: KIH : June 22nd, 2013-18:37
... there are a few patterns (no, I have not sold any on auction). 1. Just decided to get rid of too many watches and "start over". 2. Just need money to raise fund (the biggest reason for such act by the wealthy people is, divorce). 3. Just keep relation... 

CR, it's interesting to dig and find out the other

 
By: Mech : June 22nd, 2013-18:56
reasons why auctions thrive, think 'buy back' and you'd start to realize the seldom talk about reasons auctions are a great 'way to fly' an item's perceived value :) Mech.

"people like us who have posted here for years and have been enthusiastic about the Lange"

 
By: small-luxury-world : June 23rd, 2013-02:51
Auction results, I don´t really care. Most of the time the auction business is highly manipulated and it is almost impossible to "win" if you are not one of those "bad boys" ... What is more important to me are other changes. In the past we (you & me,... 

"Which is not only about ..."

 
By: small-luxury-world : June 23rd, 2013-02:59
True, but it hurts even more if you have been in deep love before ...

So...

 
By: foversta : June 23rd, 2013-09:23
"Lange pays professionals to take pictures like we did (for free) in the past and they do press releases to inform us about auction results". So what is the problem here? They are right to do it. The competition does communicate about them. It would be a ... 

So ... so ...

 
By: small-luxury-world : June 23rd, 2013-10:38
FX, in general I think you understood my points quite well. If you agree or not, well that´s up to you (absolutely no offence). My points are based on my observations and I feel free to take my own decisions. There have been changes and some may like it, ... 

Thanks for clarifying this and sharing your perspective, Oliver....

 
By: CR : June 23rd, 2013-14:41
I appreciate it, especially since you have such a long history with the brand! When I read your thoughts about Lange's decreased focus on boldness and increased focus on marketing, I thought to myself, "This is (sadly) what happens to almost all small, su... 

Craig, thanks a lot for your reply ...

 
By: small-luxury-world : June 27th, 2013-10:18
and I completely agree with you when you talk about the Zeitwerk (introduced in 2009) - it was and still is a great watch. When it comes to the new Grand Complication , I am not sure anymore. Would have been more impressed if it would come in an appropria... 

Sorry, typo...

 
By: CR : June 22nd, 2013-17:51
Number (7), the platinum Lange 1 limited edition "pinstripe" made for Sincere ref. 112.049, sold for approximately $27,400 USD, NOT $101,600 USD! Apologies for the currency conversion mistake from 212500 HKD!

The auctioneers are the big winners!

 
By: fernando : June 22nd, 2013-19:16
If you work out the commission structure and volume of business done. Watches are a very small part of their total turnover. :)

Great results!

 
By: BluNotte : June 24th, 2013-17:54
Though i have to point out that you missed out the word "Tourbillon" in the bold title for item no. 4. The RL PLM and the RL T PLM, even in rose gold is 2 vastly different watches! I was reading the description and was wondering where the LE no. out of 20... 

Yes, sorry Stephen for the error of omission! I will ALWAYS get confused...

 
By: CR : June 25th, 2013-19:55
... by the various RL PLM models. Specifically, it seems "backwards" to me that both of the two RL PLM non-tourbillon models that Lange has made are limited editions, but one of the two RL PLM Tourbillion models that Lange makes is a standard-production, ... 

Interest in auctions is ok

 
By: vandyke : June 26th, 2013-21:26
Having a passion for watches and interest in auctions is not mutually exclusive. In fact they can easily go hand in hand. How can you be interested in the details of a watches movement without being curious about its market value trend compares to other m... 

Let us try to "understand" less

 
By: BluNotte : June 28th, 2013-10:29
And perhaps "accept" more?! A food for thought amidst all the recent debate! Tschuss Stephen