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A. Lange & Söhne

The Apple watch is rectangular and likely the worlds biggest seller. Richard Mille watches are rectangular, tonneau, and the round pieces sell for much less.

 

Shaped watches have a long history and were very popular for decades. The Cartier tank is an all time classic and is still sold. The salient issue is that classic dress style watches are not in vogue but sporty Richard Mille or Apple watch are. Even the more versatile and casual shaped watches, like the Patek 5124g and entire Gondolo line, as mentioned already, were recently discontinued. The Cabaret's future will likely hinge on a dress watch revival rather than shaped watch revival.

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