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Audemars Piguet's new “Établisseurs” collection
The practice of watchmaking, known as “établissage,” is a method that spread from the 18th century onwards in the Jura region, particularly in the Neuchâtel mountains.
It involves dividing the manufacturing work into small, specialised, and independent units, and then assembling all the components at the last minute to finalise the product.
Created at the instigation of Ilaria Resta as one of her first project, Audemars Piguet's “Atelier des Établisseurs” is, as its name suggests, rooted in the historic tradition of “établissage”.
It is a creative hub bringing together master artisans to design and create ultra-limited, one-of-a-kind timepieces with great artistic freedom.
So, here are the first 3 creations from this workshop, which demonstrates the determination of Audemars Piguet's new management to expand and stimulate the brand's creativity.
A/ ÉTABLISSEURS NOMADE Ref. 75200TI.OO.01
Designed by Ludovic Python, this timepiece is a modern interpretation of historical portable timepieces.
Its sculptural, multifunctional design transitions seamlessly between pocket‑watch use and table display.

At the push of two
mysterious buttons, the watch
slides open to reveal an
inner case, which can further
articulate so that the piece can become a
desk clock.

The
skeletonised hand-wound
Calibre 7501 is based on the AP Calibre 7121 introduced for the new generation 16202 Jumbo back in 2022.
Framed by a
natural‑
stone dial, it features
openworked bridges which act as the
lines of the
hour‑
markers.

The
movement has been entirely
skeletonised by
hand using a traditional
hacksaw.
Front view
Rear view

The
68 x
42 mm
outer case is designed to fit in a
small pocket, showing only the dramatically
faceted,
titanium mesh stone-
inlaid exterior.

In
accordance with the
logic of the “
établissage” production, this watch is the work of
several artisans:
- Emmanuel Desuzinges is responsible for the casing structure and pivoting system,
- Mario Senape for the stone setting,
- Alexis Bernard for the sapphire crystals,
- and Jérôme Besançon for the anglage.

credit: Audemars Piguet & Revolution (photos 4-5)
B/ ÉTABLISSEURS PEACOCK Ref. 75210OW.OO.7521OW.01
Designed by
Kenan Géraud, this timepiece plays on
visibility and
concealment.
When closed, it resembles a beetle.

On demand, thanks to a secret-opening system designed by the legendary Giulio Papi, its head lifts and its wings unfold to reveal an enamelled dial which tilts forward.


The revealed
dial features a
window for the current (
dragging, not jumping)
hours.

The following images show the
steps of the
opening of the
Peacock.
Artisans involved are:
- The wings are crafted in the workshop of Adrian Altman.
- The bracelet is crafted entirely at the Musee Atelier Audemars Piguet by jeweler Ywan Kunzle.
- The gold dial is made by Vincent Michel in Saint-Imier and carved into small compartments, which are further hand-engraved by Guy Froidevaux in La Chaux-de-Fonds. Froidevaux is also the engraver for the head and neck of the peacock itself.
- Once engraved, the dial goes to Peseux-based Vanessa Lecci, who champlevé-enamels each of these compartments in different shades.

The watch is powered by hand wound
Calibre 3098, which reinterprets the 3090 from 1999.
credit: Audemars Piguet & Revolution (3-4)
C/ ÉTABLISSEURS GALETS Ref. 75220BA.OO.7522BA.01
Conceptualised by independent designer Xavier J. Perrenoud, this timepiece pays tribute to the pebbles of the Lac de Joux, a lake near AP's Le Brassus headquarters.

The completely
asymmetrical bracelet,
crafted by Genevan jeweler
Nadia Morgenthaler, consists of
pebble-shaped yellow gold links of
varying sizes, connected via tiny ball joints.

The gold
links are
inlaid with
turquoise and
tiger's eye stones in the Cossonay workshops of
Mario Senape.

The
center asymmetrical
oval-
shaped case has been
designed and
crafted by
Théo Massouatis and
Pablo Brenlla in Geneva.
Calibre 3098 was
developed especially for the Établisseurs
Galets watch, based on the historical Calibre 3090.


In
1972, Audemars Piguet took part in the
Baden Baden jewellery competition with the watch known as "
Arabella", whose
design inspired the Établisseurs
Galets watch.
credit: Revolution (1), Watchonista (5) & Audemars Piguet
I'm personally very glad to see Audemars Piguet being creative and following new paths, far away from the Royal Oak.
What about you?
Thanks for reading.
Best, Emmanuel