Esharp
1618
I think of it this way
They’ve brought distribution back in house. So they now get 100% of each sale, rather than selling at wholesale to a dealer. And the ‘Houses’ are expensive commercial / office space, not more-expensive ground-floor retail space - which they can use for customer events, service, general relationship-building AND retail sales. The only downside for AP as a business is that they can’t spread the risk by foisting stock onto distributors / retailers (and they have to carry the cost of more front-line staff). But for the moment, with product in high demand, the argument of ‘why split the profits with dealers?’ makes sense to me.
Btw, I don’t disagree with you. The margins have got to be very very nice!
Best
E.
Hi 👋 AP members, The visit to Hong Kong AP House at
The Henderson was a wonderful experience in all aspects ! Many thanks to Vincent for arranging ! The Henderson was designed by Zaha Hadid Architects, inspired by the Bauhinia flower (official flower for Hong Kong), and built apparently for US$2bn. In addi...
Wow phenomenal
I can’t imagine seeing a structure like that! A lot of amenities and real estate by the AP team, makes me think margins seem to be likely better than I thought 😂 my favorite ap is the royal oak pc with light blue dial what a beauty.
I think of it this way
They’ve brought distribution back in house. So they now get 100% of each sale, rather than selling at wholesale to a dealer. And the ‘Houses’ are expensive commercial / office space, not more-expensive ground-floor retail space - which they can use for cu...
No, only to the Paris boutique,
where I felt as much tested or under watch as welcomed (strange feeling)...
Thank you sir!
Was a privilege visiting with you. The AP House HK is impressive for sure…and the views also ain’t bad! Lovely staff and hospitality. I need one of those Christofle-branded chocolate trolleys in my life… 😋 Best E. ...
Thanks for sharing!
It is always great to read these kind of posts. I think I am entirely right if I say you had a great day