patrick_y[PuristSPro Moderator]
33642
A lot of field trials...
Imagine you're a captain of a fire department and when it comes to updating your fleet, you're going to be very cautious. Add to the fact that Tesla vehicles catch fire for no apparent reason sometimes (despite the fact that conventionally fueled cars catch fire as well) and there may be difficulty to justify the Tesla. A Police car is easier to justify since they're out on patrol for potentially 100+ miles a day, so there is a significant fuel savings in a police car. A Fire Department would also have to conduct many tests and field trials for the new vehicle; considering the minimal benefit (there's not a lot of fuel savings).
You brought up a fantastic point! The sales platform at Tesla is not conducive for fleet sales. Currently a fleet buyer still needs to go through a dealer (dealer has the right to sell in that territory, manufacturers generally do not sell direct, except in the case of Tesla) but is able to negotiate attractive rates with the said dealer. There are manufacture support programs for fleet buyers too where the manufacture provides additional incentives to a fleet buyer through the dealership. Tesla has generally been very much a consumer purchase structure. There are taxi companies that have acquired Teslas, but generally Tesla doesn't have the traditional inroads into fleet sales yet.