But the approach has become more challenging indeed. Sadly, the bread and butter is not drawing in enough customers and the volumes are suffering badly. In Europe dealers now proactively chase after customers with double digit discounts (not for the more limited GT cars but for many of the regular fare). But here's the nub, they have lost some of the selling skills during the 'allocation' era. If the Macan and subsequently the new Cayenne are not a success, they will have a dramatic headache to deal with.
The fact that the Macan came out two years later than intended (others are delayed, too) is a real concern. Now they had to do the same thing as Mercedes has done - the proper catastrophe - make a second Macan that looks practically the same as the electric one on a different platform sinking several billion Euros in the process.
Irrespective of that, they most likely still have many years in them but hoping for the Ferarri strategy at a high multiple of the volume was always ambitious...