There’s more Rolex watches than Toyota Corollas produced on the one hand, on the other hand it’s a Veblenian bauble with a lot less actual practical use or necessity than a car. And while both Porsche and Rolex can be considered luxury of sorts not the same market mechanisms apply.
Ola Källenius (Mercedes CEO) was waxing lyrical how his luxury strategy was based on his visit to Brunello Cucinelli and the discussions there. I knew at that point it was destined to fail.