ArmisT
8656
Or at least modeled as such. I’m always interested to learn about brand strategies and marketing, but I don’t understand what the above car has to do with Picasso’s art style.🤔
I didn’t know this car had existed. The Citroën Picasso.
A car built with the acquiescence of the Picasso heirs. It can easily be wrote down as greedy business although I understand Claude and Paloma Picasso handled his legacy quite respectfully. ...
Its ads feature one of my favorite songs 😄
https://youtu.be/OiDoOMXNdg8 🎶Je ne veux pas travailler…🎶
While the branding can be debated…
The car seems to have been a huge success for Citroen. Were several models over at least three generations. ...
Yes, the were/are very popular in France!
A lot of families have/had them: quite comfortable and roomy for the whole family. The upright sitting position and the good visibility were also sold as advantages at the time. The car legacy was carried on with the C3 Picasso and C4 Picasso (every time,...