Automotive

...  

Interesting, how recounting the findings of the alleged survey, in the third paragraph, morphs smoothly into advertising copy. Highly suggestive, very successful, I assume. I for one am sold. Cheers Marc

as is “ valuable business asset” … sometimes a corporate jet is…i tell myself my boat is (it isn’t) and I’m guessing a lot of Rolls-Royce owners tell themselves similar…

Cannot see anyone claiming the same nowadays before the advent of fully self driving vehicles 😊

I drove the new Ghost, Spectre, and Cullinan. All 2025 models. And all I can say is I miss my Wraith company car. You can't see out of the Spectre nor the Ghost very well to know where the corners of the car are. And they're big cars. The Cullinan was eas... 

I adore the cullinan

I'd argue RR made this SUV knowing that it didn't fit the brand's image, but they decided to do so because the profit implications are huge. FYI. People in the UK buy SUVs because they like the imposing look, the sporty capabilities, and because it's a tr... 

Driven mostly by trophy mums for school run or to upscale supermarkets

Just my personal preference

the profit is irresistible factor

It even handles well. I will say, the difference between the Cullinan and the BMW x7 isn't as big as I'd expect. The previous Ghost vs the previous BMW 7 series was a huge difference (the Ghost at the time used a heavily modified BMW 7 series platform). T... 

That's crisp and to the point.

Was lucky to visit the company last year and had a great time The new range of cars are so good looking and stylish imho . The older RRs are so iconic and way ahead of their time when you look at the technology and style. All in all timeless machines 👌🏻😘 ...  

Very similar to how the watch companies are positioning their products.. I guess you do whatever you need to do in order to survive and maximise profit