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The sales will tell the story
Breguet is assuming that for every Purist client who is turned off by the sloppy design, there are a hundred other potential clients who are not overly critical. These potential clients will appreciate the heritage and accept that such a prestigious brand knows what they are doing, without examining the watch with an overly critical eye. The date is a convenient feature and the larger case makes it look more expensive and impressive.
These assumptions may be right, but I am not sure that this larger market will look at Breguet. Why would a new collector choose the Type XX over the peer-approved usual suspects from Rolex, Patek and AP? To be different, perhaps. If the broader market continues to gravitate towards the blue chip watches and enthusiasts can see Breguet isn't interesting in making the best looking watches they can, who is going to actually get excited enough to buy these new Type XX/20s? Who do these watches "speak to"?
The new movements are quite interesting, but they'll show up in a wider range of models eventually.
Saw the new Breguet Type XX in the flesh (long rant) . . .
Well, I’ve had some time to digest the new Breguet Type XX and Type 20. Last Tuesday, I kept checking Instagram and every watch site you can imagine impatiently waiting to see the new release. Then, to my surprise, they didn’t release just one, but two pi...
Agreed on all your points
I could've made this post myself, I'm so baffled that brands are so misinformed about their clients. Who's a potential buyer of a Breguet Type XX/20 if not the enthusiast? And to make things even worse, they had it right with the "Only Watch". Is like the...
I understand they want to expand their customer base, which should be an objective for all businesses.
But you need to maintain ‘existing’ customers and why take actions (i.e. risks) you know will alienate them??? They made a great decision to introduce two new releases. Once again, target one for existing enthusiasts and target the other for potential cus...
Thanks Mark!
I’m honoured for the shout out re the strap! I think you make really good points, not just about the date that everyone is complaining about, but also about the way the dial is balanced. Or, more correctly, not balanced. And the way the case fits on the w...
No problem, my friend!
Thanks to you, I learned both of these releases had this feature. That what makes this such a great site!🥂
We all agree
It was a tough mission to disappoint the collector's world. They succeeded. I always wonder who's buying any Breguet from their current catalogue...
Although they did disappoint us collectors . . .
But I know a collector among us acquired one thanks to last weekend’s WristScan!😉 I’m happy for him that this new Type XX made his ‘heart tick’ and he pulled the trigger. We have a diverse group of collectors on this site and the last thing anyone should ...
Thanks for your thoughts Mark.
The watches look better in the videos I have seen of them. In the comments to the WatchAdvisor video the host, Alexander, says that they will release a version without the date. Personally I like a date on watches but the implementation here does not look...
We can only hope, Jon!
And to be clear, I don’t ‘hate’ what I saw. But after the two Only Watched and let’s not forget the two LE Type XXI 3815’s, I thought this would be the year. So, I will continue to wait it out! Cheers, Jon!🥂
It is a bit unfortunate
But in the end vote with your wallet, I just took my hard earned money to another brand.
I usually refrain from complaining at length about watches (new releases) if I don't like them.
And I dislike a lot of them! 😁 And: as we all know, there is no arguing about taste. Yesterday I had the opportunity to examine both watches, just behind the display of our Breguet shop (it was evening and after opening hours). Both models were excellentl...
Breguet did get people excited as one will see across the various forums and watch sites!
Unfortunately, it appears mostly negative. But there are many ‘stealth fans’ staying quiet and saying to themselves, “I can actually acquire a piece!” I’m with you,Thomas, on the execution of the new Marines. I did see a NOS Marine 5817 that I’m seriously...
The sales will tell the story
Breguet is assuming that for every Purist client who is turned off by the sloppy design, there are a hundred other potential clients who are not overly critical. These potential clients will appreciate the heritage and accept that such a prestigious brand...
The sales data will definitely tell the story about their success at the end of the day!
I have to be careful. They may finally give the enthusiasts the Type XX/20 we want. But will it be LE and unobtainable . . .
Cheers, Yacomino!🥂
Hopefully, you are slowly overcoming your ‘horofatigue’ my friend. Stay safe!
Don’t get me wrong, I can think of a lot of other watches that look worse IMHO!
But I feel the one I truly want is just around the corner if I can remain patient!🤞
Let’s hope you’re wrong! I’ve made many missteps . . .
In the journey of life! But I’ve acknowledged and owned my mistakes by taking responsibility and making the proper corrective actions. Let’s hope Breguet follows suit! 🥂
I am sick of brands upsizing for no reason whatsoever
And I am sick of CEOs ruining their catalog by being completely out of touch. Why can't there be more CEOs like Vigneron or Dufour?
CEO Lionel a Marc’s appears to be more of a risk taker than we would like!
As a result, the initial test flights appear to have experienced extreme turbulence over the last week!🥂
A major missed opportunity by Breguet
Hopefully they will make minor tweaks in the designs… another famous brand, starting with ‘R’, actually made changes to maxi case design, case size and even length of hour/minute hands after much negative feedback from the watch community. They may get it...
I, too, anxiously waited for the release. But the upsized case was a big no, and then the date wheel killed it for me.
This CEO and design team really have lost touch with their true fan base. A complete debacle in my opinion. Best Cholack
A part of me is hoping that they planned . . .
To release a smaller edition for the enthusiasts. But they delayed it due to technical difficulties. At least we can hope, Cholack!🥂
This watch breaks the record!!
No one on this forum bought 🤣🙈 In all seriousness the watch is terrible, they should of put a moon phase somewhere in between these numerals and date, with Swiss made, and advertise it on Hodinkee, wait they already did it 🙄
I'm positive we will see the new Type XX without a date but...
It will be a unique piece for OnlyWatch
I wouldn't be surprised if we see a no date model.
I think Breguet is aware of the poor reception this has received. Their CEO has been making videos and giving interviews, which is probably damage control. WatchAdvisor states there will be a new model. youtu.be WatchAdvisor video youtu.be Breguet...
Thanks for your thorough report on the type XX❣️👍🏻☺️
What I find astonishing: -there is plenty of place for the date or the „swiss made“ or both at 6! -they did this before!!! It was nice, if you like a watch with a date (as e.g. me) … and they did it otherwise… 😂😂🤦🏻♂️
I have an appreciation for the central seconds chrono versions
Yes very busy and the movement feels a touch small given how much space there is between registers and inner case dial side, but they work. The 42mm with the even larger numerals from maybe 2016 (feels much shorter) I actually quite like, Also lets not fo...
I simply don't understand the design at position 4-5.
I never like a date at position 4:30, but here it is really bad design! The 4 and the 5 are vertical. The number in the datewindow is angled downward left. The text "Swiss made" is angled downward right. Three angles of text/numbers in that cramped space....