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Cartier

Anyone else disappointed in these new tanks?

 

I am pretty sure I am not the only one! The direction Cartier has gone in recent years is quite disappointing. Gone are the days of elegantly designed tanks of modest size. The watch's design is troubling in many respects: it's sub seconds dial is far too large for the watch, the date is completely unnecessary, and the case is enormous size! Sure the higher quality movements are nice but Id much rather see them in some of the classic tank designs, as they did in the Privee collection. Cartier's skill in creating some of the most aesthetically pleasing designs is what made them a household name and their watches highly covetable, not their watchmaking finesse. Cartier has betrayed their roots of being a designer first; this tank being the prime example of this betrayal.

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