Jaeger-LeCoultre

RDL
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Deep Sea 'False' Retro Chrono

Dear Nicolas, thank you for the great report! I must agree though with the minority voices in the forum that I think JLC has the 'neo-retro/retro-neo' hype too far. Although, from a business perspective they are probably doing the right thing as a company - if you see a hype, benefit from it as long as possible (and issue now even non-existent pseudo tributes), clearly the right strategy. People with a 'purist' mindset like myself are a niche minority anyhow; the mass clearly thinks differently and loves that watch (and feels obliged now to add another Deep Sea version to the 2 they have). What I don't fully understand is the applause JLC gets for making this a non-limited edition. Since when do we have to thank companies that we are 'allowed' to all buy their product? This whole limited-edition frenzy is a marketing ploy to artificially increase pressure on collectors ('I must have it') and drive prices up (and quantities are smartly determined at a level where they wouldn't have sold much more anyhow). Are we so brain-washed now that we fall to our knees when there is no limit and everybody is 'allowed' to buy a watch without harassing a dealer? Smart, smart marketing - again, the right thing to do for a business. But they certainly know how to play their followers to ecstasy. I myself am a vivid (real) vintage watch collector, would never buy a tribute and always rather look for the original, but I understand that in some cases a tribute is the next best (and only possible) thing because prices have gotten too high or watches too rare. But buying 'false' vintage tributes now takes it too far. I do respect JLC though because I think from a business perspective it's smart and because they still drive real novelties (duo-chronometre etc.). I really dis-respect those who have no new ideas. I myself think that the watch industry as a whole is too focused on the past (playing baby-boomers?) -and that companies like MB&F and Urwerk are the real avantgarde and interesting new concepts. Otherwise, I personally think one is always better off with the real thing, i.e. vintage watches from the 50/60s...unsurpassed. Anyway, just my opinion and I respect all other views of course - just wanted to brign a little balance to the consensus here RDL