KMII[Montblanc Moderator]
50503
Has entry level mechanical watchmaking died already without anyone noticing? π€·π»ββοΈ
Pulled out a Seiko 5 SNK803 today. Have not worn it for four years - mea culpa (took the strap off to use on another watch and somehow didnβt reassemble it afterwards π€¦π»ββοΈ).
The watch cost less than US$40 new from the big online store back in the day. You do need to make a couple of adjustments (no manual winding, only the Seiko lasso movement to get the rotor to wind it enough for a start) and it will most certainly not win either finishing, nor robustness prizes. But for the price of a modest lunch it was a mechanical watch, interesting enough for a start.
Admittedly, I had watches costing hundreds of times as much before I got this one but it somehow never failed to put a smile on my face when it was being worn.
Bringing me to the larger Friday the 13th rumination. Has the watch industry already implicitly decided that there will not be a next generation of watch lovers, so thereβs no need to invest in the entry level segment?
At first glance one could say that the Swatch Sistem51 and the relaunch of the Seiko 5 line, as well as some of the lower tier microbrands speak against this but I am not so sure.
The new Seiko 5 lines start at about 5 times of the SNK of back in the day and the same goes for the Sistem51 (the fact that they cannot be repaired or serviced is neither here nor there for me).
I see the watch industry dangerously close to the motorcycle industry situation, where they practically live of βstockβ - i.e. the riders that acquired their licenses decades ago. The average age of the customers rising at almost the same rate as the existing customer stock (for Harley Davidson some years ago it was an increase of 9 years over a 10 year period, so practically no inflow anymore).
Of course in the short run everyone is happy, as older customers mean more disposable income and a higher margin but when they no longer see well enough to really use the watches and finally biologically exit the market you have an industry in trouble.
So like we nowadays do not really have much time for the pocket watches and clocks the previous generations appreciated and collected, is the watch world going down the same route?
And have the watch manufacturers figured out as much, trying to squeeze all one can in the process as long as the party is still ongoing? π€·π»ββοΈ
Wondering what your take is ππ€π»