loujo
714
Please help me understand, what's the big deal about ceramic?
Almost every watch company has a model with ceramic parts and they are being promoted like the best thing since sliced bread and then charge you an arm and leg for it. I understand the advantage of using ceramic, but hasn't Rado been using ceramic for their watches and bracelet for decades? So please help me understand what is the big deal about ceramic? is the ceramic material used by current watch companies far superior than the type used by Rado?
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Please help me understand, what's the big deal about ceramic?
Almost every watch company has a model with ceramic parts and they are being promoted like the best thing since sliced bread and then charge you an arm and leg for it. I understand the advantage of using ceramic, but hasn't Rado been using ceramic for the...
It allows watch companies to charge disproportionately more.
And that is the best reason I can think of.
SJX - re your comments
Though I'm no expert regarding ceramics I am somewhat more knowledgable about IWC and its series of watch cases produced than I am of other watch companies. In general, the art and technology of case making in ceramics is not a simple or straightforward p...
I forgot to mention an informative link
www.network54.com g Jack Freedman This message has been edited by jfsuperior on 2008-07-29 06:51:20
Some more thoughts
Thanks for the response Jack, I always enjoy your posts. What I have been led to believe in conversations with industry folk is that ceramic is nowhere near as expensive today as it was when IWC first made the Da Vinci and Fliegerchronograph in ceramic in...
I've never been ...
...Able to fathom how easilly some folk are enamoured with Ceramic...especially followers of Schaffhausen products. OK ..a large fat watch manages to straighten it's achilles heel with the use of this material but the magnificant two-tone finishing is los...
