A. Lange & Söhne

Saxony lands in Paris!

 

Great news for the lovers of the Saxonian Manufacture in Paris: the Lange Boutique has just opened its doors today!

Located at the 19 Rue de la Paris, the Boutique will welcome the visitors and clients from Monday to Saturday.

The Boutique is not fully owned by Lange, it is the fruit of the partnership between the brand and Dubail, the famous Parisian AD whose main Boutique is located Place Vendôme.

The entrance Rue de la Paix:





 
The Boutique was decorated following the latest architectural concept of the brand which is brighter, less "statutory", classy and refined at the same time:

2 of the sale desks are put by the windows but thanks to internal curtains, they can be isolated from the passing of the street without reducing the welcome atmosphere of the Boutique:

At the back of the Boutique, a poster of the Semper Opera:

Displays are organized by complications like the big date system, the moonphase indicator:

Some extra works will be done in order that the part located downstairs may welcome guests:

Frankly speaking, I was seduced by the lay-out of this Boutique and by its decoration style. I felt comfortable in it thanks to the white walls and the less imposing furnitures. It is much brighter than the Dresden Boutique.

Of course, I took the opportunity to shoot very quickly some watches!

The PG Saxonia Thin:

It is a watch I really like due to its nice dial which doesn't feel empty despite the case diameter and the absence of a second hand. I like it in PG because I find it too sober, almost boring in WG.

The specific lay-out of the Saxonia Thin movement. The wheels are visible due to its reduced height.

You can compare the sizes between an 1815 first edition and the Saxonia Thin:

I appreciate the long indexes:

I think I don't need to introduce you the new Grand Lange 1.

This watch is my fav 2012 novelty:

Diameter/Thickness ratio makes it very slender:

I also could appreciate the moving dial of the Richard Lange Tourbillon PLM:

I would like to finish the report with this very special Datograph which was created for Dubail:








14 years later, the Datograph movement remains a reference for its beauty and its efficiency.








With this last picture, like a symbol, I would like to wish a shiny future for the Boutique and a lot of success for Lange and Dubail with this first point of sale. I'm sure it will favour in France the recognition of Lange as one of the top high-end brands.

Thanks a lot to the team of the Boutique for the warm welcome!

Fx

This message has been edited by foversta on 2013-01-19 06:56:25