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Parmigiani

The Qualite Fleurier (QF) Certification and what it means.

 

Parmigiani and Chopard are two brands which have embraced the QF certification for at least several of their references, which is not surprising considering that they, along with Bovet, founded the Fleurier Quality Foundation in the early 2000s. 


My curiosity about the QF certification started with W&W 2024 and the introduction of two seemingly similar Chopard L.U.C watches in "Lucent Steel" which carried very different prices. Almost $8000 difference, in fact. I wondered why and I think the answer lies in the QF certification process and cost.

PHOTO CREDIT: HODINKEE


The green dial watch is not QF certified and the silver dial watch is QF certified.

PHOTO CREDIT: HODINKEE


The micro rotor movement of the non-QF certified green dial watch.


PHOTO CREDIT: HODINKEE


The micro rotor movement of the QF certified silver dial watch. Note the QF logo under ”L.U.Chopard" 

My research into the requirements of the QF certification confirmed the thought that it adds significant cost to the manufacturing process.  As noted on the QF website, the requirements for certification include not only chronometric standards (such as COSC) but also finishing and aesthetic requirements.  Importantly, some of the testing is destructive testing which requires a manufacturer to supply additional "watch heads" that won't be returned after testing is complete.  The QF standards are summarized below.

  

100% Swiss Made

The Swiss content requirement applies to the “watch head,” which is defined as the case, the display, and the complete movement.  The bracelet and buckle are excluded. 

The 100% Swiss requirement for QF certification is much higher than the typical “Swiss Made” designation found on many dials, which I understand means minimum 60% Swiss content.

 

Exclusive Aesthetic / Quality of Finish

This requirement differs from other certification regimens which typically are concerned with chronometric performance, not aesthetics.  As stated on the QF website: 

“Exclusive finishing:

A decoration must necessarily be visible on the maximum thickness of the plate or on the visible part of the bridge, as well as in the main recesses. No visible burrs must be present and the functional zones of the steel parts must be polished. The shaped parts must be beveled, polished, and where technically possible have lines drawn out with file strokes.”

“Means:

Manufacturing procedures for decorations may be either mechanical or manual. Operations carried out in bulk only are not tolerated.”

[M4 comment: I love that last sentence   .   .  “Operations carried out in bulk are not tolerated” 😊]


Chronofiable Test

The chronofiable test is a test of a watch’s durability.  It is a destructive test. So, for example, if a manufacturer is making a production run of 200 pieces, an additional 10 pieces must be made and submitted for testing.  

 

COSC Certification

COSC certification relates to chronometric performance and is fairly common in the industry. To obtain QF certification, the watch must also pass COSC standards.

 

Fleury Test

This test is an additional level of chronometric performance that simulates a 24 hour wear cycle, including alternate active cycles and calm cycles. The standard to achieve is 0 to +5 seconds per day.


Read the QF standards here: 

www.fleurier-quality.com



As mentioned at the outset, Parmigiani has several references that carry the QF certification.


PHOTO CREDIT: MONOCHROME



PHOTO CREDIT: THE TIMEPIECE COLLECTION



PHOTO CREDIT: MONOCHROME




Note the QF logo above the date. This model, called a Kalpa Tonda comes in both 39mm and 42mm.


PHOTO CREDIT: HODINKEE



In some cases the QF certification is spelled out on the dial or case. In other cases the QF logo is displayed.  Here is the logo taken from the Foundation website.






I don't know how much credence consumers put in the QF certification but it appears to be a comprehensive and challenging quality regimen. Clearly there is additional cost to the manufacturer, which explains my point of curiosity that sent me down this rabbit hole in the first place.

Thanks for looking.

M4


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