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To be fair, I had a former co-worker...

 

... that moved to southern Virginia and bought acreage. When he was assessing properties and trying to figure out what to do with potential farmland, the neighboring farmer came over and said "Don't worry, just plant what I do, XYZ hops, the breweries will buy all you can grow and the land will pay for itself." It's proven to be true.
He likes to joke about how many people enjoy bad beer and pay his mortgage now.

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