Girard Perregaux

Friends, Marc Michel-Amadry (MMA), the Managing Director (MD) of Girard-Perregaux came over to our house in Singapore for dinner last night. It was a pleasure to meet him with my family in a casual environment. My mother prepared local delights which we w...  

For all parties involved. Your mother sounds like she has some serious skills on the kitchen. I watch brand that takes seriously its consumer base - that’s foundational!

Yes, good food and nice conversation about watches. Priceless. The GP minute repeater that MMA brought alone is CHF 530,000 ... So we all were careful around it. 😅

Your dedication and loyalty to the brand is not going unnoticed in higher places Marc. Wonderful post from a wonderful evening. Enjoy!

So dinner at my house was a lot more fun for everyone.

Tell me please, Marc, what exactly do you mean saying that collectors would be the primary focus for GP? Any practical ideas? Thanks in advance.

And I don't have a answer answer yet to write out. But I shared this one point with MMA that I will share here as well. He was in town for a GP event organized by THG the Authorized dealer. The majority of the GP collectors in Singapore that I knew were n... 

The aim of the marketing budget is to increase sales. As such, cos aim for recent buyers who are easy to be persuaded to buy again. Whoever has bought smth long time ago or on secondary market (often that would be us - collectors) is usually out of the sc... 

But the current approach is not effective. I see marketing budgets as being both sales focussed as well as engagement focussed (brand value). It's the same as in my accounting or software business. Even after clients have engaged our services, we still ke... 

hope your conversation has planted some seeds.

I think more conversations needed. But it's a start...

What an experience it must have been. That laureato is incredible!

that love GP. I'm a pretty casual guy and I like a non pretentious environment. MMA is also pretty chill so it was good chemistry. My mother, wife and sister would go in to do somethings and come back out to the patio and say...You guys still talking abou... 

Your passion for GP is infectious! If I stand too close I may catch the bug

Helps boost the immune system against mainstream hype watches.

I shared what I think and MMA listened. There are some gaps that will need to be filled. Getting into the "collector mindset$ is going to be key to it all.

MMA was also very interested to see my Neo vintage GP collection. I think we were both mutually impresses with what we both brought to the table. (Literally) ☺

I couldn’t be more happy for you, Marc. Best, Emmanuel