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Girard Perregaux

Thanks Daos. From your review of the 1966 Annual Calendar..

 

... I could tell that you have a nice appreciation of GP's craftmanship.

I like GP's products, but as a brand, the values and imaging need to be more clearly positioned and communicated (as Stefano has mentioned).

Although products are important, often times in luxury product markets, the emotions and  aspirations attached to the "brand" matter quite a lot. I wish GP can successfully create pinpoint its image in people's minds.

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