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Glashütte Original

too much, too fast?

 

Hi Marcus,

Interesting observations. As an observation, it seems that GO's terroir or "signature style" is represented in the quality and design of its visible movements -- 3/4 plate, large date, swan neck adjustment, etc. Whereas, the design aesthetic is treated as a sort of repackaging of a continually improved movement.

In contrast, the big watch houses seem to do the inverse -- repackage the movement & maintain iconic styling queues, eg. Cartier, Rolex, Patek, AP.

Can creativity burn out too fast? Is that ultra-fast pace in producing new models really necessary?
As to the first question, perhaps yes. As to the second, this may be a reason why the big houses are careful to preserve their iconic styles.

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