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WatchProSite|Market|Digest

Horological Meandering

That may be the case

 

but there are other examples of  marques, which have been revived or reanimated and where traditions have been maintained or expanded in a more tasteful fashion. Blancpain, Chopard, GO, Lange, Urban Jürgensen, Moser, UN and Panerai spring to mind.
Commercial success was never an indicator of quality and as an owner of a  pre-LVMH  Zenith,  I feel the marque has been sullied  by the course  of  the last  few  years.  The  German  magazine,  "Armbanduhren"  (wristwatches)  described the  Defy  Xtreme as  grotesque  and a  monstrosity  and I think most  "Purists"  would have to agree.
The concentration of watch companies into conglomerates is regrettable but Richemont, at least, seems to encourage  diversity,  creativity  and  even  competition  among its  brands.  I see few  signs  of  this  (watchmaking) creativity at  LVMH.

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10 Comments view entire thread 

Thanks for the interview SJX!

 
By: AnthonyTsai : December 18th, 2006-19:16
You can definitely feel the energy and vivaciousness of Mr. Nataf in your interview. Anyone who's interested, there's also another ThePuristS interview with Mr. Nataf from Feb 2003: thepurists.com Thanks SJX! Cheers, Anthony

If LVMH had not acquire Zenith....

 
By: SJX : December 24th, 2006-04:26
and put Thierry Nataf in charge of the company, ceteris paribus, Zenith would not have survived very long as a commercial enterprise. The 'great marque' would be a piece of history.

That may be the case

 
By: Gyso : December 27th, 2006-09:44
but there are other examples of marques, which have been revived or reanimated and where traditions have been maintained or expanded in a more tasteful fashion. Blancpain, Chopard, GO, Lange, Urban Jürgensen, Moser, UN and Panerai spring to mind. Commerci...