Jack Forster
[Elite User]
4381
Great interview. Although. . .
. . .god knows Zenith has under M. Nataf generated a good deal of controversy I think the points made in this interview are very much to the point- the brand has been reinvented and revitalized. The newer and more extreme designs may not be to everyone's taste but they are not intended to be and I must say that although I've not been attracted universally to some of them, I am always struck by how well executed the watches are when I've seen them in person.
Congratulations SJX on a great interview and thanks to M. Nataf for this very candid exchange!
Jack
A chat with the inimitable Thierry Nataf
Click here to read it. Comments and suggestions are welcome.
Thanks for the interview SJX!
You can definitely feel the energy and vivaciousness of Mr. Nataf in your interview. Anyone who's interested, there's also another ThePuristS interview with Mr. Nataf from Feb 2003: thepurists.com Thanks SJX! Cheers, Anthony
If LVMH had not acquire Zenith....
and put Thierry Nataf in charge of the company, ceteris paribus, Zenith would not have survived very long as a commercial enterprise. The 'great marque' would be a piece of history.
That may be the case
but there are other examples of marques, which have been revived or reanimated and where traditions have been maintained or expanded in a more tasteful fashion. Blancpain, Chopard, GO, Lange, Urban Jürgensen, Moser, UN and Panerai spring to mind. Commerci...