I'm quite surprised at the candor of Mr Nataf, as I've always found him quite full of himself. I am probably too conservative, hence my dislike at the direction the brand has taken (some of these designs are downright hideous in my mind). There is, however, no question he did manage to revive the brand and is a very successful business person in the fashion / luxury industry. I wish he did it differently, though: I almost never wear my Elite Port Royal V anymore for fear of being identified with what the brand has become. Well, considering the commercial success, there has got to be a market for it, so credit to Mr Nataf for finding it. Credit, too, for accepting to go in so much detail in this interview.
Nothing to do with horology, and at the risk of being called a cheap shot: no gentleman worth his salt, and especially not one as concerned with his image as Mr Nataf, would ever be caught wearing short socks that uncover the legs when sitting.
Cheers
Boris