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Horological Meandering

Indeed.

 

I was really surprised Vacheron Constantin (my favorite brand to compare to Patek Philippe) had Ora Ito as a brand ambassador. While I like most of Ora Ito’s work, I was surprised of the move by VC. Why do they need it? They know they’re amongst the best already. Brands at the VC and PAtek Philippe level should beat to their own drum, and not follow this recent phenomenon of having brand ambassadors. Set your own trends VC. Don’t follow this new trend.

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