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Horological Meandering

Right, there is always a risk when using living 'brand ambassadors'...

 

you never know whether there are any 'dead bodies in their cellar' (as a German proverb says). After all, they are humans like we are. Since I doubt that TAG (or any brand for this matter) knew this when they contracted him, we have to give them benefit of doubt.

A different scenario was the sponsorship of the Gumball Race a few years back by Jacquet-Droz. This was a management mistake from the start, as everybody knew that this race (i) was (and still is) illegal and (ii) often is associated with 'collateral damage' including killings of people not involved. So it was in this case.

Regards,
Magnus


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