a 31% tariff on Swiss watches — and similar measures affecting nearly all countries, not just Switzerland — seems like a very heavy-handed approach. Policies like this risk straining international trade relations and could have unintended consequences far beyond the watch industry.
Just to be clear: I don’t mean to speak on behalf of brands like Rolex, Patek, Vacheron or Audemars Piguet — that’s not my place. My concern is more about the principle and the broader implications for global trade and cooperation.
It seems there should be ways to promote American watchmaking without putting global exchange and long-standing partnerships under such pressure. Strengthening domestic capabilities and maintaining healthy international cooperation shouldn’t be mutually exclusive goals.
Otherwise, there will only be losers in the end. 🙏