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Independents

I don’t understand this watch

 

Clearly independents are jumping on the bandwagon of luxury sports watches. But they are missing the point. Without giving it too much thought, firstly the design is nothing novel (the first was the remontoire). Secondly the price is unpalatable. If I truly wanted a luxury sports watch I would pay up (yes, even premium!) for a Rolex even if I can’t get it at list price, given where AP PP sports are pricing at the moment. If I want a true utilitarian sports watch at an accessible price I would buy Tudor (just think Black Bay 58s, Pelagos 39s). The alternative band of luxury sport watches should be made up of watches that have novelty in terms of design + function, better technical capabilities and some accessibility to price (i.e. affordability). Given what Grönefeld have done in the past, this really doesn’t mean anything to me. The time for irrational exuberance is over, and the bubble for luxury sports watches have burst. If watchmakers think that a few tweaks would do the trick and that consumers would gladly assume the cost of labor + whatever premium they charge, they will be in trouble. Stagflation has given way to inflation and an economic storm is brewing. Good luck.

Best
Gatsby

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