Ludovic has a very young son with his wife Flavia. He is the cutest little boy. I haven't met the son yet, but I've seen photos. I'd probably offer to babysit for free for a night. He's one cute and happy kid. The scribbles are his young son's interpretation of the watch. You'll notice the dial now says Ludovic Ballouard "Et Fils" which means "And Sons" in French.