And Marc Jacobs was hailed as a genius for it (although it was apparently designed by a consultant Jacobs hired, although the credit was given to Jacobs at the time). Some people will like it. Some people won't. In Louis Vuitton's case, the masses that listened to hip hop and what not thought this was a new LV for their generation and that LV was leaving that stoic super-conservative image and going for a brand with some modernity. This resonated with the masses somehow and it was a critical triumph (fashion critics praised it) and commercial success.