I agree with the others that these LE watches do little good for the credibility of the brand. Sponsoring sports stars sports events etc. like AP do.
It would be more interesting if they put the money in to research and development. IWC has a tradition of being a no-nonsense brand. That is part of its charm. AND IWC does have a lot to offer..but they are steering in the wrong direction. Its the same story with the Big Pilot. look at the recent peculiarities of LE versions of this great watch. This piece has a very strong origin and concept but it is bent out shape to make these (often ugly) LE.
best regards
christian