IWC

Schaffhausen/New York City, May 9, 2024: IWC Schaffhausen announces the opening of its flagship boutique on Madison Avenue in New York City. The boutique offers new and exclusive amenities, bringing the finest craftsmanship and innovation from Schaffhause...  

IWC was on Madison and 56? Pre pandemic. I used to walk by it every day

"After 12 years in our first Madison Avenue Boutique, we are pleased to move to our new home at 645 Madison Avenue, at the corner of 60th and Madison."

But I’ve been so disappointed with their watches lately. I wish they would go back to making masculine / military style watches as they did historically. But it’s just my opinion.

The black & white theme for the boutique fits me. The house invest much to be recognized as a serious house. From origin it’s American, so the boutique is the home of IWC. IWC done a fabulous movement while the moon will be always displayed right and that... 

This new location looks nice.

Nice space though.

After several years of putting my money towards other things (typical story….married, house, kids etc) my wife thinks I need to get back into watch collecting as it’s obviously always been a big part of my life, and I’ve been saying for years that I reall...