In a UK national newspaper today there is a long article about sexism in watches raised by an AD. Instead of men's watches and ladies watches, they should only be referred to by the case sizes. The article pointed out that several female "celebrities" wear 40mm+ watches and "even" a male one wears 27mm. In future the AD will only offer watches for sale as small, medium and large sizes. To do otherwise is sexist and discriminatory. That will make browsing for watches more difficult!