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Jaeger-LeCoultre

I asked the same question of Lambert . . .

 

JLC is among the most diverse haute horology/top tier brands and, IMHO, this is both a blessing and a burden.  It is a blessing because JLC has a broad range of lessor expensive watches that generate tremendous revenue for the company -- revenue that JLC can use for R&D for their superlative, cutting edge watches.  This additional revenue also helps JLC to get closer to an economy of scale -- fixed costs are spread out, thus lowering the expenses for their entire range of watches.  However, to some, the concurrent production of lessor expensive lines diminishes the overall perception of the brand as a whole.  I obviously am not in this category.  I firmly believe JLC is a top tier brand and its haute pieces are equal in quality to any other brand out there.  However, if you apply an "average" of sorts, JLC's "average" piece is plainly not on a par with Lange's average piece.  Thus, IMHO, JLC's diversity is ultimately what causes some to perceive the brand differently that other brands that are more focused on haute pieces.

 

Craig  

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