Hi Moses,
I understand your thoughts. It's never pleasing to buy a watch and then see it discounted elsewhere. It's always supposedly pleasing to get a watch and it's even more pleasing to get a little discount.
Honestly I don't think JLC is the only brand in that case (and I don't see VC or AP so much preserved either). I've also noticed that you can get discounts more easily at ADs for some brands than for some others. It's not specially a grey market situation. But I'm already writing too much!
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Thanks for your understanding.
Dje