Alfihar
3381
JLC.... The recycling maker...
After the recycled Reverso Chrono... the recycled QP in a Polaris case... and before a Master Control Geographic dressed up today in a Polaris case, came a recycled Duometre with it's (Nice) Master Grande Tradition case....
What happened to the Jaeger LeCoultre innovation that made us dream, that kept us on the edge of our seats at every launch? It has vanished with the demise of this great house, which now dreams of being Grande....
Falling sales volumes (Richemont's sales are declining), which means that margins have to be increased by cutting back on R&D through re-embedding existing movements and cosmetic changes such as new colors for dials....
They probably imagine that the marketing facade will hide the obvious lack of innovation....
Insta marketing kill the JLC stars.... (The recycled Buggies)...
By dint of it... they kill the love I had for the brand and make me indifferent... I even forgot about the launch of the new Polaris... that's saying something... If it hadn't been for a friend who asked my opinion on this non-new product... I'd have skipped it....
I hope for their sake that many will like the 2024 "novelties", and that they'll sell plenty... Personally...
But; maybe it's my radical side talking, this doesn't suit me... There's something false about it, an intellectual trickery that blocks me.
And what can we say about the brand's attitude towards its most loyal servant over the years (I'm not talking about me).... except that it's humanly deplorable...
Things being cyclical... I hope JLC will wake up....
Best Ø