For me the 720 is irresistible. When this watches were announced, the pictures that surfaced had golden hands for the 720 and 721. Immediately i booked for the 721! Over one year later i received the phone call to pick the 721. Them i realised that the 721 came with the blue hands, and i mentioned "if only the 720 had the blue hands.....! The lady said "but it comes" and showed it to me. I had that wouuuu feeling and i bought them both. And i also agree with you, thant the lettering is amazing, for me better than the 372.