has "settled" away from the cold "marketing research" type of questions, people try to ask you in airports, I'll contibute! Panerai, in the eyes of most of it's grass roots followers, is simply the epitomy of...simplicity! The coveted model on the part of a Panerista, is quintessential: it has a dial with 3-6-9-12 and 2 hands on it. It is big (that was the Italian Royal navy original request) and it glows in the dark (another specific request from the Navy). LESS is MORE. No, mundane features, no bells&whistles, no coffe brewing push buttons, the only question that can be asked to a true blue Panerai purist: What time is it? It's too big? Fine, buy yourself another brand. Doesn't have a date's window? Great, buy a watch that does have one. What movement does it utilize? One that is hand wound and that makes the watch....function. That's STILL for lots of us, A PANERAI worth buying. There, now I've said it.