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Officine Panerai

That is high...

 

The cost of the steel case in the US for a Panerai 104 where the entire steel case had to be replaced due to a problem with the lug (couldn't get the strap out) was $3000 for the customer.  $8000 for the ceramic case is high.  Yes, a Ceramic case is 3x the difficulty to make a steel case, but still $8000 is high.  


Try different markets.  

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