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Officine Panerai

The Panerai watches that are true to their roots are very desirable but they made numerous mistakes with pricing and marketing. I bought a 372 when it first came out, not long after I bought

 

it they lowered the price of the watch (just one example)! It was like they had cracked the Rolex-PP-AP value code and then began to make one mistake after another. Oddly the only one I've ever owned that continued

to hold value really well did not have an in-house movement. It was a pam 176 with a very nicely dolled up ETA-Unitas. Unfortunately I sold it to help pay for my 372 (!) which I eventually let go of due to it's size. 

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