KMII
[Montblanc Moderator]
50350
A lot of good points…
The thickness, the strange and highly inflationary pricing, the cost cutting where it shouldn’t be…
I believe some of the issues are remnants of the recent past, where interest rates were close to zero and working capital possibly less in focus. And where prices were less in focus, too - especially for a brand like Omega that needs to shift 800.000 plus watches annually.
The problem is also the lack of any new models that are truly a hit out of the ballpark. As much as they have successfully ridden the Moonwatch horse, for me it’s been ridden to beyond the grave and back in the meantime and there’s no new story to follow on - at least not nearly as exciting.
They are too large to fail and in many ways also too good to do so. But at the same time very far away from their peak potential 🤷🏻♂️
I feel that they certainly do need to make changes...
Although this has been a topic beaten to death by the youtube types, I feel that there is strong merit to the sentiment. If you follow the annual Morgan Stanley reports from the last 5-6 years it is obvious that Omega has some major internal issues. For m...
Agree
Especially Moonswatch 🙄…they have some great things going on too. I would: 1. Update the Constellation line. Modernize it. 2. Deal with what is an increasingly vague difference between Seamaster 300 and PO. 3. Define, limit and streamline Speedmaster. 4. ...
One of the things I like about Omega is their willingness to experiment
I'd hate to see that fall away in favor of focusing on and sticking to a core identity. JLC used to experiment! They don't anymore. They've got a core identity, but that identity is bland.
I'll tell you one thing, my Speedmaster is a gem of my collection.
It arrived in 100% perfect cosmetic condition. That is big for me. I expect my chrono needles perfectly aligned. Not close, but perfect. Same for hour and minute hand calibration. At 9:00, the hands better be a perfect right angle. This would seem trivial...
Lucky you 🍀
I fully agree to all the points you are making but hear from many friends who are heavy Omega collectors that your experience is not exactly standard. Some say that about a third of the watches they get have some imperfections that need to be sorted and t...
Wow, I guess I have been lucky.
I also owned a black Speedmaster before the white one, and it was also flawless. And one Seamaster Chronograph with the blue dial an bezel (argh, I regret trading that, it was fantastic). Full disclosure, I do recall that one arrived with one of the chron...
That’s service as it should be 👏🏻👏🏻👏🏻
Glad your dealer lives up to the brand promise 👍🏻
I once received a watch from a very well know boutique with a crooked brand logo.
Yes, you read that right, the brand logo was crooked on the dial. When I complained, I was told "it is within acceptable tolerance". I replied their tolerance does not match mine, and since I am paying money in exchange for their product, they can either ...
Unfortunate state affairs but sadly doesn’t surprise me 🤷🏻♂️
That’s not to say that there aren’t brands who take things seriously and do the right thing 👍🏻
In all honesty, I haven’t seen the video. However, I can perfectly imagine what it is about. See, I visit an Omega boutique each time I’m near one. I want to buy an Omega.
But each time I walk empty handed as I can’t find a single watch that attracts me. And if there is one, it’s huge. I like in principle the Olympics collection, but they look cheap, cheap. I try to find one that I might like, to no avail. I’m trying hard t...
The Morgan Stanley yearly watch report
said Omega was way down, dropped from 3rd to 5th in revenue or some other important metric. Swatch group sent an open letter to Morgan Stanley vigorously denying the data (the report also concluded Longines was way down), but it certainly seems something ...
I really don’t follow the rest of the line up besides speedmaster.
And I have to say I was really tempted to buy the new 2026 moonshine gold black dial white subdial speedie. It looked so good, had to walk away.
A lot of good points…
The thickness, the strange and highly inflationary pricing, the cost cutting where it shouldn’t be… I believe some of the issues are remnants of the recent past, where interest rates were close to zero and working capital possibly less in focus. And where...
I think I really lost interest in modern Omega after the moonswatch
Having to filter out all the moonswatches in my eBay searches drove me a little nutty.