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Parmigiani

Swatch and HW

 

You just mentioned that HW was bought by the Swatch Group last year, sad news. But this is also giving more credentials for those, who remain independent. Isn't this sub forum all about them. What I really find fascinating about PARM is how they changed their game in less than 20 years, from el primero calibers to the hegirian calendar. 

This is about Vaucher from David Bredan: "While visiting this Manufacture I could see key components that would later go into watches priced in or above the $50,000-$100,000 range. The reason why some brands prefer not to disclose who they work with is a complex - and rather weird - issue, worthy of a dedicated article. Nonetheless, despite complicated confidentiality agreements and any marketing ideology one can think of, I still consider this to be a bad decision. To keep my reasoning as short as possible, I will just say that the level of professionalism and dedication VMF harnesses during production is something any brand could - and should - be proud of; even if they do not own the company, just co-operate with them. In essence, I just hope that in the future brands will continue to emphasize their merit in creating their own concepts and designs and not shy away from disclosing which high-end manufacture is making the parts that they dreamed up."

Full article here.


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