I would like to know what is the strategy concerning these events (Munich and London) which have not been treated the same way.
For the Munich 5270, well, I think it is a question of taste. If they had made another kind of dial, maybe more appealing (but that's very subjective) we wouldn't be talking about it and we would be thinking it was perfect.
I think it deserves a little limited edition as does a new boutique opening for instance. No more, no less.
But I also would like to know what is the global strategy as the risk is that "exceptional" may become a little less so as time goes by and, thus, leading to have a negative impact on the brand's image.
Cheers, Mark