the writing is on the wall for the Swiss Watch industry as people continue the steady relentless transition to cell phones for the time. The artificial reductions in supply of product from Patek and Rolex can only mask the reality for so long. If you look at the independents which were sold, it has done nothing to help their product value long term. Products made after the company sale just do not have the same flair in the market place. What drove the whole high end watch craze was the big money folks started looking to watches as secure places to park money in the late 90s and early 2000's. Those folks have moved on to greener pastures and the watch companies are left with the dwindling watch collector crowd which frankly has not been too enamored of most of the recent releases to date.