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Rolex

I think the Cellini line

 

is the most important thing Rolex has produced in a long time! It looks stylish and I think they will get a whole new customer base with this model. 


The new Cellini (the old ones being, what can I say, BLEH!) will be competing against all the dress watches of JLC and the likes. Everybody who never bought a Rolex because it is a Rolex (to flashy and too recognizable subsubsubsub) will now have the excuse to do so. Smart move Rolex.

I mean:
- guilloche dial
- 39 mm
- thickness ??? (hopefully not over 11 mm)
- domed case back

The Dual Time even has a day/night indicator (yes a classical Rolex with a moon)

The suit wearing peeps can start lining up I guess? I really wonder how many of these will be sold in a few years.
 

 

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