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Rolex

I was less impressed

 

The design of the case is interesting enough, echoing the serrations on the caseback, but I found the dials bland and unremarkable.  From the prices, they're going into a very competitive market where there's not much exposure for their brand, so they really need to have something distinctive to gain a foothold.  In my opinion, these aren't going to get them there, but we'll see.

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