Interesting piece in today's Wall Street Journal
Rolex Tries to Beat Watch Flippers at Their Own Game Shoppers are willing to pay nearly 30% more for used watches that are certified by the Swiss brand itself By Carol Ryan Follow Dec. 26, 2025 5:30 am ET 156 Gift unlocked article Listen (5 min) Trade in ...
I would not, definitely NOT
Could be otherwise if I would buy a 40 -50 year old piece to be sure it wasn’t serviced with wrong parts But a piece after let’s say 2000? Hell no
It sure that establishing a 30% premium for CPO really hurts flippers
Feels like that rising tide raises all boats....
the bubble will burst
sooner or later. love to see the faces of those who hold the last inventory 😂
It’s brilliant.
Rolex makes money on the service, cuts down on fakes and dealers hold the bag. All the while creating its own demand. A win-win for the crown. Plus now that Rolex owns retail points, it’s in complete control of its inventory. There aren’t many brands that...